• Develop understanding of products, customer base, product key highlights and USPs / promotion points.
• Market analysis; devise marketing strategies for the Company / verticals / segments to be focused upon.
• Improve visibility to establish Kirloskar Chillers within the verticals focused upon – HVAC consultants, various Industry sectors, Institutional customers, etc.
• Approval of make, vendor registration process.
• Promotional activity: Advertising, EDMs, product bulletins, product presentations, product launches, seminars, exhibitions & other events, installation references, and testimonials etc.
• MARCOM – designing, creation and updating of creatives, collaterals, promotional brochures, catalogs, website, technical articles, presentations, guide specifications, IOM manuals, newsletters, corporate gifts, calendars, displays, digital marketing & social media.
• Database – create structured database for all customer & consultant contacts, maintain & update them regularly.
• Build & maintain database for competitors’ product information and create USP’s for our products based on this information.
• Establish internal branding & brand building within the organization.
• Adherence to CIM in all documents and visual imagery.
• Support to Export & overseas distributors for marketing & promotion activities.
• Coordination of customer / consultant visits to factory.
• Organization & coordination of Sales Meets, AOP Meetings, vendor meets, etc.
• Coordination required for conducting Customer Satisfaction Surveys
• Maintenance of QMS systems and related documentation.
• New products / new market strategies.

Qualification :

• Minimum qualification preferred is BE/B.Tech (Mech) candidates.